- The Role Of Media And Its Effects On Society!
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As the media dome becomes commercial, it relies more on advertising revenue for its survival, which, in turn increases pressure to develop media content that appeals to the advertisers. In fact, the very purpose of the existence of the media, i. The increasing pressure also leads the media houses to be choosy about their audiences with regard to the advertiser appeal, and hence the focus is shifted to wealthy, elite audience.
In India, the media careens between froth, marketing, reporting, opinion, and reacting. Predictably, the preponderance of coverage of the attacks and its aftermath is superficial too: trending to human interest, pandering to mass emotional outrage, instead of focusing on systemic problems. Journalism in the face of a real crisis is laced with passionate rhetoric, not real questions and solutions.
The strength and importance of media in a democracy is well recognized.
Article 19 1 a of the Indian Constitution, which gives freedom of speech and expression includes within its ambit, freedom of press. The existence of a free, independent and powerful media is the cornerstone of a democracy, especially of a highly mixed society like India. Media is not only a medium to express once feelings, opinions and views, but it is also responsible and instrumental for building opinions and views on various topics of regional, national and international agenda.
The pivotal role of the media is its ability to mobilize the thinking process of millions.
Journalism had deviated from the path of responsible journalism to more saleable journalism. The gap between mass media and mass reality is growing at an alarming pace. How much does the unforgettable tour of the Bachchans affect us? And how much would a disaster like Bihar floods affect the people? Yet, the media is more interested in focusing on what should be printed on page 3. Ask yourself, does page 3 mean more than the realities of life? Television channels in a bid to increase their TRP ratings are resorting to sensationalized journalism with a view to earn a competitive edge over the others.
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Sting operations have now become the order of the day. We are a democracy of a billion plus people with the largest youth population in the world, large sections poor and uneducated, inadequate social services, and a country in transition. It is imperative that our influential intelligentsia focus unfailingly on meaningful issues since the opportunity cost is enormous. The government is increasingly sidelined by private enterprise; unprepared peasants are migrating to straining cities; and the nouveau riche anxious to express their nascent individuality is turning to incongruous consumption.
Entertainment czars consume our attention, shape public opinion, and increasingly control our daily life by forming a nexus with private industry, and entering the administration. We have mall adjacent to mall adjacent to mall, and almost no democratic recreational space. Mostly the middle-class Indian comes in contact with one another to consume, an individualistic pursuit, thus developing no collective voice or opinion.
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Further, democracy in India has many pitfalls: the educated vote counts as much or as little as the uneducated. Nepotistic, political power is concentrated; political will is weak, and further emasculated by our coalition government structure.
We use our poorest as cattle, carting heavy burden on their backs in crowded urban markets. Our farmers are committing mass suicide. Religion is a recurring flash point. Moreover, print media, especially national newspapers are newspapers of record, and the current news standards will leave many important events that shape our country undocumented for our future generations.
The state runs on taxes, and is liable to its citizenry, however the individual is unable to demand accountability. The Indian citizen has no serious platform to voice her concerns, of harnessing institutional power to fight systemic battles. Consequently, we now have a country where citizen activism is either all or nothing.
Does Mass Media Have a Negative Impact on Society? | niomali.tk
Activism cannot and should not be at the exclusionary cost of personal life, and livelihood. Sources and citation are provided. Essays on Social Media. There is so much you can talk about in a social media essay.
This is an aspect that is rapidly growing in popularity all over the world. Teenagers, young adults, and elders are using Twitter, Facebook, LinkedIn, Instagram, blogs, etc to build interpersonal relationships. The world has been transformed in many ways with the introduction of social media. Most essays on social media talk about how this tool changes lives by even creating conflicts sometimes. The impact can be positive or negative. It can make the world a better place or cause disintegration among people.
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Would you like to create an impactful paper on this matter? How about requesting a free sample here to glean on the outline and what sections to include besides the introduction and the argumentative conclusion. Social Media Social media has begun as an Internet-based platform which is extremely dynamic and vibrant.
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It has proved to be an extremely useful platform where one person can communicate with hundreds or thousands of other people.